1. General information SWEET SUR is an Argentine brand of premium organic sweeteners produced by Origins S.A. Specialises in creating natural sugar substitutes that preserve taste and health benefits. The main mission is to offer the market an environmentally friendly, ethical and healthy product, an alternative to traditional sugar and synthetic sweeteners.
2. Product range
Organic Stevia - grown without pesticides, with minimal processing to preserve naturalness.
Erythritol is a low-calorie sweetener suitable for diabetics and keto diets.
Monk fruit (luo han guo) is a rare natural sweetener with zero glycemic index.
Sweetener blends - combinations of stevia, erythritol and fruit extracts for the perfect balance of flavor without bitterness.
3. Production and environmental friendliness
Growing raw materials – stevia and other components are grown on environmentally friendly plantations in Argentina in compliance with the principles of sustainable farming.
Processing – minimal industrial processing to preserve beneficial properties; cold extraction technologies are used.
Packaging – biodegradable materials or recycled plastic, which reduces the carbon footprint.
4. Competitive advantages
100% organic composition – no GMOs, synthetic additives or allergens.
Suitable for diabetics – does not affect blood sugar levels.
International certificates – USDA Organic, Fair Trade, NON-GMO Project Verified.
Unique flavor profiles – no bitter aftertaste typical of cheap stevia.
Focus on the premium segment – focus on a healthy lifestyle (LOHAS audience).
5. Sales markets
Local (Argentina) – sales through eco-shops and pharmacies.
Exports – deliveries to the USA, EU and Asian countries, where demand for organic products is growing.
Online sales – own website and marketplaces (Amazon, Mercado Libre).
6. Social responsibility
Support local stevia farmers.
Participation in diabetes control programmes in Latin America.
Investments in research into new natural sweeteners.
7. Positioning SWEET SUR is positioned as a “healthy pleasure” – a product for those who care about their health, but are not ready to sacrifice taste. The brand emphasises the Argentine origin (clean soils, organic farming traditions) and the scientific approach to creating formulas.
8. Prospects
Expansion of the product line (for example, the release of stevia-based syrups).
Partnership with healthy food chains (Whole Foods, Organic Garage).
Development of B2B solutions for producers of “healthy” sweets.
SWEET SUR combines the natural resources of Argentina and modern technology , offering the world a truly high-quality alternative to sugar.